A few years ago I was working for a company that had been abusing their position over their employees. When I pointed out that what they were doing was not only morally wrong but illegal as well, the company fired me to make an example of what happens when you speak up. Their tactic worked and everyone stopped complaining.
Doing the right thing usually has more and harsher consequences than going with the popular tradition. After all Jesus was killed for his choice to choose the right path, as we’re countless others through out history.